FEMINIMAL. Luxury wear for women leaders.
Feminimal is a luxury wear for women leaders brand. We are inspired by the subtle, noble elegance rooted in femininity and simplicity.
We create sustainable, unique, impeccable garments. This is embodied via exclusive designs, impeccable tailoring and natural precious fabrics, that result in personalised garments, with an ethical approach.
We offer simple styling solutions for polished looks. The brand is dedicated to women leaders that want to look by the book, but they either don’t have the knowledge or time to do it. Thus, the brands philosophy is also devoted to offering styling solutions to harmonize the brands garments on different body types, so that the looks are perfectly put together. Intense work and knowledge were combined to generate the simplest and most refined way to address this need, and so today the feminine attire of the Feminimal collection is fashioned via exclusive designs and patterns, natural luxurious fabrics and neutral colours, so that a mix is always a match, in a flash.
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Our sustainable way:
Feminimal wants to rethink the fashion business in a more sustainable, slow, personalized, durable way of doing things.
Join the Feminimal movement.
Invest in exclusive garments that have been consciously crafted and help support a more sustainable future.
We do not produce waste. Everything we tailor is carefully cut so that the waste is to the minimum. For example, after we craft a coat, we are left with few centimeters of fabric that we use for creating the personalized label for your garment. Also, we do not keep stocks so everything we craft is only after an order has been placed.
We are friendly with the environment. All our garments are made using environmentally conscious processes or technologies. Our machines are top-of-the-range and have built in technologies that reduce energy consumption.
We exclusively use natural fabrics. Our garments are created with high quality natural fabrics, sourced from heritage weavers in Europe and Asia.
We do not encourage consumption. The Feminimal garments are durable, unique, crafted slowly, in limited series, with the perfect finish. They are exclusively made of luxurious, high quality natural fabrics, that are durable and at the same time allow the body to breathe and to feel at ease for a long time.
We respect people. The brands garments are expertly handcrafted by experienced Romanian artisans, truly passionate about their work, treated with respect and offered proper working conditions. We offer breakfast and lunch for our employees, we encourage breaks and we do not rush them to finish their work.
We help the community. The FEMINIMAL creations are manufactured in Romania, demonstrating an investment in the local economy and environment.
Feminimal started as a project of design initiated by Ana, the founder behind FEMINIMAL. A marketing professional, whose love of style and simplicity was the inspiration to create a full service styling solution for contemporary women leaders, offering both garments, and diy solutions to effortlessly mix and match those in perfect ootds.
“The idea for FEMINIMAL came out of my need for clean-line, feminine garments, but it was actually rooted in my childhood. I always imagined my clothes made from precious natural fabrics to caress my body. As a little girl, when my mother was away from home and I missed her, I used to open her drawer and immerse myself into her collection of natural silk scarves, all in pale, plain colors. They were all immaculately folded in squares or triangles, looking like a silky kaleidoscope. I remember I trembled as I felt them on my skin, nurturing me with vivid sensations: the caressing soft touch of silk, the smell of my mother’s perfume, the delicate pale colors. That silky kaleidoscope of my childhood is still my vision of femininity and sublime simplicity. And FEMINIMAL is nothing more than a glimpse of this,” says Ana Padurariu.
Having the women leaders in mind, the Feminimal garments are created to belong to the owner, not to the brand, therefore they can have their initials embroidered on the product label, instead of the brand logo. With minimal branding, they have a unique garment to enjoy.
The Feminimal.com platform is both an online shop and a styling guide for women leaders. There is the e-shop that is, itself, a styling advice tool, and also there is the blog and the lookbook, that help generate a capsule wardrobe, loyal to ethical fashion and provide a starting point for a Feminimal lifestyle.
The products that the brand creates offer two price options for the same design, depending on the fabrics quality, accessories and the customization level. One option is the Premium collection version, meaning that the product is crafted with premium quality fabrics, viscose lining and mother or pearl accessories like buttons. The second is the Luxury version, that offers luxury quality fabrics, including the silk linings, the jewelry fresh water pearls accessories, and the made to measure service, with more artisanship work to craft the garment according to the owner’s body measurements, customizing the existing pattern. Both versions allow the user to personalize the garment with initials embroidered on the product label.
The Feminimal philosophy embraces a slow fashion movement, but the garments are worth waiting for. Deliveries may vary between 1 to 2 weeks as everything is crafted after orders are received.
